My Makeup Bag: Favorite Natural Products

This post is long overdue. In fact, it’s years overdue.

Since starting Live Simply, and talking about natural body-care, I’ve received countless requests from reader friends to share my favorite makeup products. But there’s been one issue with this request…

It wasn’t until this year that I actually felt comfortable sharing a peek inside my makeup bag.

My favorite natural makeup products. Non-toxic products that work!

See, real food and natural living in 2017, is a journey for most us–including myself. Just a few years ago, I was just beginning the journey of using more natural makeup products.

When I first began this journey, I experimented with do-it-yourself options. I quickly realized that wasn’t a road I wanted to travel down (except for foundation powder). It proved to be too time-consuming, complicated, and expensive. So I turned my attention to finding brands that are making more natural makeup options. Just a few years ago, that was no small feat. Thankfully, today, that task has become much easier.

I’m still on this natural makeup journey (I certainly haven’t “arrived”), but I’m finally at a place where I’m happy with the products and ingredients in my bag.

My favorite natural makeup products. Non-toxic products that work!

This is a peek inside my makeup bag. The products highlighted are the very products I love and use on a regular basis. If you’re looking for non-toxic makeup options, I hope today’s tried-and-true makeup recommendations are helpful for you.

I’ve used either the Environmental Working Group’s Skin Deep Database or Think Dirty App to check out all the products in my makeup bag, and all of them score between a 1-3. This means they are considered neutral (a good thing!) or low on the overall hazard scale (a scale ranging from 0-10).

My Makeup Bag

My Favorite Natural Products

My favorite natural makeup products. Non-toxic products that work!

Liquid Foundation

Last year, I started using Beautycounter’s Tint Skin (color: linen).

This year, I decided to try 100% Pure’s 2nd Skin Foundation (color: sand olive). I instantly fell in love with the coverage and light feel of the foundation. The 2nd Skin Foundation is my current go-to foundation. Both Beautycounter and 100% Pure are only available online.

I also just recently (as in the past three weeks) ordered 100% Pure’s Bamboo Blur Tinted Moisturizer (color: white peach). I really like the light and buildable coverage of this product. It evens out my skin tone and moisturizes my skin. The only downside is it doesn’t hold up well when my face is sweaty.

My favorite natural makeup products. Non-toxic products that work!

Foundation Powder

I’ve been using homemade foundation powder for a number of years now, and still love it.

This past year, I learned about Alima Pure Satin Matte Foundation (color: beige 2). The ingredient list is very short and appropriate, so I ordered a container. I fell in love with the great coverage and how perfectly the color matched my skin. Alima isn’t available in stores (at least I don’t know of any stores), so you have to order online.

Another option I’ve tried and enjoyed is Mineral Fusion Pressed Powder (color: neutral 2), which can be found at most health food stores and Whole Foods, and even Amazon.

My favorite natural makeup products. Non-toxic products that work!


I currently have a powder and cream blush sitting in my makeup bag.

For the powder, I’m using Pretty Naked II from 100% Pure. This is a set of five different colors that I use for blush, a facial highlighter, and eye shadow.

I ordered the cream blush (Universalist Multi-Stick; color: nude flush) from W3LL People a while back just to try something a bit different. I use this from time to time when I want something for travel. This multi-stick is currently out-of-stock on the W3LL People website, but you can still find it at Target.

My favorite natural makeup products. Non-toxic products that work!


I use 100% Pure Pretty Naked II (talked about in the blush section) for eyeshadow, too. I love that I only have to purchase one product for a facial highlighter, blush, and eyeshadow. I guess that’s what you’d call simplicity?

My favorite natural makeup products. Non-toxic products that work!

Brow Pencil and Eyeliner 

I grew up in the ’80s and ’90s–a time when natural eyebrows weren’t exactly in style. I learned at a young age to tweeze, tweeze, tweeze my eyebrows. Needless to say, my eyebrows need some extra help with looking full and natural (lol, the irony). That’s where a brow pencil comes in handy. I’ve been using the brow pencil from Mineral Fusion (color: dark brown) for years.

Eyeliner isn’t something I use on a daily basis. On a special occasion, I use Pacifica Natural Eye Pencil (color: fringe). I haven’t really spent much time looking for other brand options since I don’t use eyeliner very often. Pacifica is available at most health food stores, Whole Foods, some Targets, and Amazon.

My favorite natural makeup products. Non-toxic products that work!


A few years ago, I played around with making a homemade mascara and quickly realized that was a horrible idea (hello, smudges!).

Today, there are a few natural makeup brands making fantastic mascara options. My personal favorite is W3LL People (Expressionist Mascara; color: Pro Black), followed by 100% Pure (Fruit Pigmented Ultra Lengthening Mascara; Color: Black Tea). I’ve also heard great things about LILY LOLO Mascara.

My favorite natural makeup products. Non-toxic products that work!

Lipstick and Lip balm

There are two items left in my makeup bag: lipstick and lip balm. My favorite lipstick is from W3LL People (Nudist Colorbalm; Color: Nude 7). This lipstick goes on well and the color is very natural.

I make a batch of lip balm once a year (this recipe). I keep the tubes stocked in our medicine cabinet and pull one out whenever I need a lip balm replacement.

My favorite natural makeup products. Non-toxic products that work!

That’s everything in my makeup bag. I would love to hear what’s your makeup bag via a comment below.

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  • I have switched almost entirely to Mineral Fusion. They had a sale online and a coupon for new customers or something, so I tried a lot lol I didn’t like their mascara though. I had two brushes and neither worked well for me so I get Honeybee Garden via Vitacost. I’m just missing eyebrow pencil so I’ll have to check the grocery store next time I go because they carry Mineral Fusion.

    I love how eyeliner looks but mine NEVER stays around. It disappears. And I can’t use liquid because no matter how much I try or how many videos I watch, I can’t apply it. And I can’t apply to the lower line either. I’m a makeup failure!

    • Hey Helen, Diving into the natural beauty world requires so much experimentation–like finding the right mascara ;). I haven’t tried Honeybee Garden, or even heard of them. I just added them to my growing list of brands to check out and try. Yea, eyeliner is a tricky one. I’ve never had success with the liquid ones either. The pencil varieties definitely work better for me. Definitely check out the Mineral Fusion brow pencil–it goes on so well and doesn’t look fake–my greatest eyebrow fear.

      Thank you for sharing what you’re using! I love that we can learn from each other.

  • Hi Kristin!
    I have also made the switch to natural products over the last few years. I also tried making my own cosmetics but now that more are available to purchase I’m all in. I am currently using Everyday Minerals powder foundation but I think I want to try 100% Pure liquid foundation. I haven’t worn liquid in years! I recently purchased Shea Moisture Anti-Aging Moisturizer when I ran out of my Pacifica moisturizer. It’s rated 3 on Think Dirty app and Pacifica is a 5. I got it at Target. I am using 100% Pure eyebrow cream but I prefer a pencil so I may go back to Beauty Counter for that. The blush I am using is Gabriel Cosmetics that I picked up at our local health food store. I almost forgot I also use Everyday Minerals eye shadow and liquid eyeliner which is going to last one million years! I don’t use mascara much but I’m thinking of trying 100% Pure. That’s about it! Whew!

    • Hey Debbie, I haven’t heard of Everyday Minerals. I just put them on my growing list to check out and try. I’ve had so many failures with liquid foundation over the years, and really need something to help even out my skin tone (thanks to hormones and too much sun–hello dark patches). 100% Pure has by far been my favorite and I love that they use nourishing oils as the base.

      Thank you for sharing what you’re using! I love that we can learn from each other.

    • Hey Hannah, I haven’t heard of Root Pretty or RMS Beauty. I just added them to my growing list to check out and try. Thank you for sharing what you’re using! I love that we can learn from each other.

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