The Best Non-Toxic Shampoos and Conditioners

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I happen to mention a couple of weeks ago that I was trying a popular non-toxic shampoo for an upcoming post. Many reader friends replied to that Instagram Story, expressing excitement about this particular topic. Apparently a lot of you have experienced non-toxic shampoo fails. Me too. The struggle is real!

So let’s talk about shampoo.

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)

When it comes to non-toxic shampoos and conditioners it seems like there are a lot of products that simply don’t work. Unless you’re going for the greasy hair look.

Personally, I was faithful to a particular salon shampoo and conditioner for a long time. It wasn’t until last year that I finally decided to make this switch. Or, at least, take the switch seriously.

I had dabbled with non-toxic shampoo options in the past, purchasing a bottle from Whole Foods, a local health food store, or Amazon when the salon bottle was empty. But after just a few washes I would go back to my favorite salon brand. I just couldn’t take the greasy hair. I even tried a few homemade recipes on Pinterest. It’s hard to admit, but castile soap isn’t a miracle product for all things in life.

If I was going to make the switch to a non-toxic shampoo, the product had to work. It had to clean my hair, leaving it clean and hydrated. I don’t think that’s too much to ask. And if I could get a day or two (or three, because #momlife) out of a wash that was even better. I knew there must be a way to “clean up” my shampoo and conditioner, but still feel clean.

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)

This story does have a happy ending. There’s hope!

I finally found shampoos and conditioners that work. And yes, that’s plural. I found multiple options! Today, I’m going to share the products that have worked best for me. Products that I’ve personally purchased and used in my own hair, as well as my children’s hair. My husband is still making his way over to the non-toxic shampoo side.

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)

First, a few notes…

1.  I like to include both homemade and store-bought options when talking about making the switch to non-toxic products. For shampoo, I don’t have a homemade recommendation. I’ve tried what seems like every homemade recipe on Pinterest, and every single one has left my hair greasy. That’s not to say that a homemade shampoo (many times made with castile soap) won’t work for you. Castile soap actually works fine as a shampoo in my son’s hair. I’m not discouraging the DIY route, I just don’t have a solid recommendation.

2. When it comes to shampoo, you get what you pay for. Most of the brands that have worked for me aren’t cheap.

3. I have color-treated hair. I go to an “organic salon” in the area for hair color services. Are the hair dye options at this salon perfect? No. But I feel better about the ingredients, and the lack of certain ingredients. The products listed below have worked well for my color-treated hair.

4. If you have very long hair you may want to try shampooing your hair in two sections. This was a suggestion from my hair stylist/colorist. I find that I’m able to reach all my hairs (and I have a lot of them) this way, ensuring the shampoo works as it should.

5. The options on my list receive the “seal of approval” from both the EWG website and/or the Think Dirty App. If you’d like to learn more about ingredients to avoid and how to read an ingredient list, visit this post. And if you’d like to learn more about using the Think Dirty App or the EWG site to find non-toxic products, visit this post.

The Best Non-Toxic Shampoos and Conditioners

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)

True Botanicals

True Botanicals is known for making non-toxic products that work. True Botanicals makes one shampoo and one conditioner for all hair types. As with every True Botanicals product, the shampoo and conditioner smell amazing (a subtle, natural scent). The light weight formula cleans and hydrates hair without weighing it down. This is the shampoo and conditioner I use on a regular basis (BeautyCounter is my second choice). I wash my hair every 2-3 days, which helps bring down the overall cost–stretching the product even longer. In between washes, I use a dry shampoo from Innersense (mentioned later in this post). Price: $34 for 8 fluid ounces


True Botanicals offers samples, for free! Okay, you have to pay for shipping (something like $3). Just click on samples under the product tab on their website and then select shampoo and conditioner.

There’s only one shampoo and conditioner. The formula works on every hair type.


Only available for purchase via the company’s website.

Price. If you love True Botanicals, you can sign up for their subscription box (Sun & Moon) which brings the price of each bottle down to $30. And you get a free gift each time your subscription is delivered. I have my subscription set to every 4 months, which is how often I have to replace my bottles.

Innersense Beauty

I’ve been so impressed with this shampoo. I have yet to try the conditioner, but I’m sure it’s just as good. The shampoo has a vibrant citrusy scent–which I absolutely love– and it’s super hydrating. Innersense makes different types of shampoo based on hair type–color treated, dry, fine to normal. I’m currently using the Pure Harmony Hair Bath (shampoo).  Price: $28 for 10 fluid ounces

Innersense also makes fantastic styling products. The leave-in conditioner and dry shampoo are my favorite products. I use the leave-in conditioner in my daughter’s hair and I use the dry shampoo at least twice a week.


Multiple shampoos and conditioners based on hair type, including curly hair. Various styling products, too.

Take a short survey (hair type, styling preference, etc.) on the company’s website to find the Innersense products that will work best for your hair.


Only available for purchase via the company’s website or an online store (like The Detox Market). Some of the products are available on Amazon with prime shipping. Although buying through Amazon will cost an extra $2.


Make the switch to non-toxic shampoo and conditioner (natural product recommendation)


BeautyCounter makes a wide array of beauty and skincare products. I’m not a fan of everything BeautyCounter makes, but I love the shampoo and conditioner. I’ve only tried the Daily Shampoo and Conditioner, which clean, hydrate, and leave my hair with a bouncy look and feel. This is my second favorite shampoo and conditioner. This brand and True Botanicals are definitely what I consider to be the best of the best in “green” beauty shampoo and conditioner. Price: $23 for 10 fluid ounces (Daily Shampoo and Conditioner)


Multiple shampoos and conditioners based on your hair need: Smooth and Control, Volume and Shape, Daily, etc. Including a product line for children.

Affordable when compared to the other options on this list.


Only available for purchase via the company’s website.

Acure Organics

I’ve used Acure on and off over the years with mixed results. It’s definitely the best non-toxic shampoo and conditioner found in the grocery store. I can only use this brand for a short time (one bottle) before my hair needs a break. That said, I love Acure’s dry shampoo. It’s very similar to my homemade recipe.

If you want to try something that doesn’t require special ordering, and an option that doesn’t cost $20+, give this brand a chance. If it doesn’t work for you, try another option on this list. I don’t think Acure is the best, but if you’re looking for a budget-friendly option, it’s a place to start. Price: $10 for 12 fluid ounces.


Multiple shampoos and conditioners based on your hair need: Body Beautiful, Curiously Clarifying, Mega Moisture, etc.

Very affordable and easy to find in grocery stores, Target, health food stores, and online.


If there’s one option on this list that is not going to work for everyone, this is the brand.

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)


This brand doesn’t amaze me like other options on this list (mainly, True Botanicals and BeautyCounter). I have traveled with this shampoo and conditioner because this brand makes travel-size bottles. It cleans my hair, but it doesn’t do anything that seriously impresses me (allows me to go multiple days without washing my hair, volume, etc.) for the price. My main issue is my hair doesn’t feel hydrated after using this brand. I also have very thick hair, so maybe I just don’t have the right type of hair for this brand. This brand has a cult-like following in the green beauty world. Rahua also makes styling products. Price: $34 for 9.3 fluid ounces.


Multiple shampoos and conditioners based on your hair need: volume, hydration, color treated. Various styling products, too.


Only available for purchase via the company’s website, The Detox Market, or Amazon.


Dessert Essence

Probably the best store-bought option for both affordability and effectiveness. You’ll find this brand in most health food stores and online.


Affordable and easy to find in most health food stores and online.


This brand doesn’t work well for my thick hair, but it does for many people. This is the number one store-bought brand that people recommend to me when it comes to non-toxic shampoo and conditioner.

Natural Shampoo and Conditioner for Kids

If you’d like to use a special kid shampoo, I’ve had good success with Dr. Bronner’s Castile Soap (baby mild is my favorite since it’s unscented), Pleni Naturals, and Acure brand. BeautyCounter also makes shampoo for children, along with detangler spray. I personally don’t have any experience with the BeautyCounter kids’ line.

I love the detangler from Innersense for my daughter. She has very thick, curly hair and needs some extra help with combing after an evening shower and in the morning.

The Honest Company also makes kid shampoo and body wash, and adult shampoo. I haven’t tried The Honest Company line, but it does rate very well on the Think Dirty App and with the EWG as far as ingredients.

Make the switch to non-toxic shampoo and conditioner (natural product recommendation)

If you love a particular shampoo or conditioner, share your experience in the comments. I love learning about new brands and products from you all.

More from Kristin Marr
Join the Conversation


  1. says: Tamara

    What did you think of the John Masters? I’m using that now and like it. I have a super dry scalp, so finding a cleaner option for itchy scalp has been quite the challenge. John Masters seems to work well for my scalp however I’m not in love with what it does to my hair. And yeah, I’m only washing twice a week mostly due to busy mom syndrome. 😮 LOVE the Acure dry shampoo.

    1. says: Kristin Marr

      Hey Tamara, John Masters is actually in the basket in the photo because it was going to be on my list. I really like John Masters and it’s worked well for my hair in the past. I didn’t include it on the list only because it appears that they just went through a reformulation of their shampoos (?). I just learned about this after reading some reviews and chats online, and purchasing new bottles (pictured) so I’m going to look into this change a bit more and see if this is really true. There was talk that they added some questionable ingredients, but I don’t know if that’s true (you can’t believe everything you read in reviews ;)). I decided to leave it off my list at the moment, just until I get more answers about this. They’ve been a great company for shampoo and conditioner.

      Ha, I’m the same way. Twice a week washing mostly due to busy mom syndrome, lol. I agree–the Acure dry shampoo is so good!! It saves my hair on a weekly basis.

  2. says: Sarah

    While I haven’t tried the shampoo specifically, I have recently been purchasing lemongrass spa cosmetics. They are a direct market (in home parties) set up, but offer all natural and organic makeup and other products. My friend is a rep and she was able to visit one of their facilities in Largo. (Near you kristin!) She was able to actually watch the products being made and see the ingredients. I have used several products and plan on slowly switching over from my drugstore brands. Shampoo goes so quickly that I can’t justify spending so much, especially with 6 people in our house. So for now I’ve been using castile soap but I’m not impressed…..

    1. says: Kristin Marr

      Hey Sarah, Thank you for sharing. I’ll definitely look into Lemongrass Spay Cosmetics. I haven’t heard of them before. Have you tried Acure? That might be a cheaper than other options but more effective shampoo than castile?

  3. says: Sarah

    I have had success with the John masters scalp formula but just saw your comment about the reformulation. Curious to see how that works. I currently use Desert Essence conditioner and it works pretty well but it isn’t the greenest option. Rahua classic shampoo and conditioner wowed me in samples I got from Aillea but the price is holding me back from ordering. Tried Acure and didn’t love it. Shampoo and conditioner are so hard. I’ve also tried True Botanicals which also didn’t wow me. Innersense I used for a bit before realizing the lavender in it (which I’m allergic to) was destroying my scalp.

    1. says: Kristin Marr

      Hey Sarah, Thank you for sharing! I think John Masters is still a great shampoo and conditioner from what I can tell. Even with the reformulation it seems to be cleaner that most options on the market, and it still works really well (just bought new bottles). That’s interesting about Innersense. Do they make an option without lavender?

      1. says: Sarah

        Not for the shampoo and conditioner unfortunately. I have curly hair too so I wish i could use it. Some of their styling products are lavender free. It’s tough in the green beauty world because adding lavender seems to be a given for many companies in their products.

  4. says: Hannah

    I have used the Honest Company shampoo/body wash combo for my kids and love it! It works very well and does not dry out their sensitive skin. We have the orange vanilla scent and it smells sooo good… like a creamsicle!

  5. says: Kristen

    I’m curious if you tried any shampoo bars? I have had a long journey with natural hair care, and I stuck with Acure Organics because of price even though my experience was similar to yours. I recently switched over to some shampoo bars I found on etsy. My hair detoxed for a bit, but now it is incredibly soft and manageable. I follow with a very diluted ACV rinse. I love that it is cost effective, working great, and has less plastic waste!

    1. says: Kristin Marr

      Hey Kristen, I’ve tried a couple of shampoo bars, but haven’t had a great experience. Can you share a link the Etsy shop? I would love to try a brand that’s been successful and recommended. How long did it take your hair to detox before it felt really clean and manageable?

  6. says: Kristen

    This is the shop I’ve used and loved! It has quite the slew of good reviews too! I had already been using low-chem shampoos for years, and it still took a good 3 weeks. It wasn’t pretty. I used bentonite clay as a mask a couple of times and that seemed to help the process along as well as a lot of brushing with a boar-bristle brush. Now, I love the results, it is what I wanted in terms of being soft, manageable, and healthy looking.

    I just found your blog this past weekend, and I’ve enjoyed browsing around. I made your solid perfume yesterday, and I plan to ,make a lip balm soon. I’ve been sampling True Botanicals, but I saw you also liked Luminance, so I’m goingh to give it a try since it isn’t as pricey. Thanks for the inspiration and resources 🙂

  7. says: Ashley L

    I just started using innersense for volume and I love it. I decided to do their 14 day challenge (which is 14 days of just their shampoo conditioner and leave in). Theres a 15% code when you do the challenge. I’m only on day five and I love it. My hair feels so light soft and fluffy. My hair is very thick but the strands are very fine so my hair gets very heavy and oily. I have also used beautycounter volume and their daily. They are both great. But I like innersense better. I’ve tried acure and didn’t care for it.

  8. says: Stephanie Berkner

    Can you tell us more about which dry shampoos you’ve tried and love? This momma needs a clean dry shampoo! Thank you!

    1. says: Chelsey

      Have any of you ladies tried Monat? I too have tried so many natural/ toxic free products and carried many many different brands in my organic grocery and health food store, but I always had to wash my hair the very next day due to grease overload… so I ended up going back to my salon line that worked. Then I was introduced to Monat and my gosh, I’ve never had better hair, I don’t have to wash it daily. Their dry shampoo is my absolute fave, with no chemicals and no talc! In fact I wash it every 3-4 days and absolutely swear by it. Plus it’s not tested on animals and it’s leaping bunny certified. Anyways if interested in trying it , I can send samples your way or other info! Great post by the way! Us Mommas got to stick together!

  9. says: ayca

    Dear Kristin, love your blog and i admire your effort!
    i am addicted to Ausganica (an australian brand) lemon myrtle shampoo&conditioner!! i’ve tried avalon organics, faith in nature, sukin, yes to and john master organics (love their hair spray by the way) before. i also tried diy shampoo severel times but like yours every time i felt greasy 🙂 thanks for sharing your experiences!
    kisses from turkey!

  10. says: mhspear

    I am nearing 70, have waist length coarse straight hair. I have literally tired hundreds of shampoos, creme rinses, and body soaps. I now use only African black soap from Ghana I use this one It really is a great soap. It is mildly abrasive cause it is raw, not refined. I use it on my hair, we have extra hard water and it lathers great. I use ACV for my rinse. It returnss my hair to its natural ph and leaves its soft and silky. For body and face I just use a piece I have cut into a bar. As the bar gets too small too work with I add it to a jar with filtered water, making liquid soap, which I also use on my hair. It took a month to get it right. Our hair has so much crap in it from years of using commercial shampoos, what takes years to go in…does not come out over night.

  11. says: Veronika

    Hi Kristin. I was wondering if there are some products available in Europe. Germany or Switzerland??? There is always a huge shipping for delivery to Switzerland. But thanks for a great tipps. Veronika

    1. says: Kristin Marr

      Hey Veronika, I’m not sure about products in Europe. I do know that the EU has much stricter laws and rules regarding ingredients and has banned a ton of potentially harmful ingredients. While the US hasn’t banned any ingredients in a long long time. I think we’ve only banned somewhere around 30 and the EU has banned over 1000. That said, I feel like there might be more choices that are non-toxic in your average store in the EU. I could be wrong. Since I’m in the States, I’m not very familiar with companies found in the EU, although I believe some companies like Leahlani Skincare and others are coming over to Europe now. I just Googled, “Green beauty stores Europe” and found this online shop: So this may be a starting point. Also, we were recently in Zurich and I noticed two new green beauty stores in the city center. They sold a ton of the products I love in the States, including brands like Innersense hair products. One is called Green Lane and the other is Pretty and Pure. Both are in Zurich.

    1. says: Kristin Marr

      Hey Mary, I haven’t personally tried the products, but Lisa from This Organic Girl highly recommend their shampoo as a budget-friendly option when she came on the podcast. That and Desert Essence brand. I haven’t tried either one, so I can’t speak to how well they work. Lisa does know her stuff ;). Here’s the podcast, too: In the show notes there are a few recommendations from her.

  12. says: Elisa

    Have you tried using rye flour for washing hair. I have the same experience with all the diy shampoos leaving my hair greasy. I tried rye flour recommended by someone else and it left my hair feeling soft and fluffy and not greasy at all.

  13. says: Katherine Stewart

    Living Libations is a Canadian based boutique that makes wonderful shampoos. You can also purchase them from detox market. I also like Josh Rosebrook’s products, again can be purchased from detox market.

  14. says: Sadie

    Recently switched over to bar shampoo and am in love! Using the company Chagrin Valley Soap and Salve. My favorite shampoo bar is the rosemary mint charcoal bar (works great for my oily hair) and ocassionally an apple cider vinegar rinse. Another favorite about this company is they sell sample bars! As I find with many products, there isn’t one prodcut that suits all (my personal opinion) so this company suggests a variety of products for different hair types. I find experimentation is key to success. I also use this company’s deodorant as well (cannot say enough good things aobut this company)!

  15. says: Erin

    Hi Kristin, thank you for this list! I’ve tried the Beauty Counter shampoo and conditioner and really loved it. I’m in Canada and another brand that I LOVE is Rocky Mountain Soap Company. They are a Canadian non-toxic company that ships to the US as well, and their shampoos and conditioners (and all products) are amazing. Just thought I’d mention that as another option for products, as my sister and I love anything from there. Take care!

    1. says: Stefanie

      Thank you for sharing this Erin! Placed my first Rocky Mountain order this morning – helps that their shipping to USA is very reasonable! (Free shipping with orders of $26 USD)

      1. says: Erin

        Oh I’m so glad and hope you enjoyed their products! I’ve ordered some items for Christmas gifts this year and couldn’t resist a couple items for myself!

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