Switching to Natural Products: Toothpaste

This post may contain affiliate links. Affiliate links come at no extra cost to you. These links allow me to share the products I authentically recommend (and use) and support Live Simply by receiving a small commission.

A couple of months ago, I shared the first post in a new series, Switching to Natural Products. This series is going to a be a LOOOONG series, stretching over many months, because I want it to be practical and there are a lot of product categories to talk about.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

When my family first started our natural living journey, we didn’t have the financial means to purchase lots of different products and ingredients. Money was definitely tight as a single income family. In an effort to maintain both my mental sanity and our financial stability, I had to figure out how to make the switch from toxic products to more natural options. My solution was a simple one: Embrace this makeover as a journey. A slow, steady journey; swapping one product at a time.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

When I first started this journey, I wanted someone to walk alongside me. Someone who had walked the same path I was currently traveling down. Someone who could come alongside me and say, “Hey, you’re looking for a more natural replacement for ______? Cool! Here’s what I’ve tried and loved.” My desire is to be that someone for you. And I would love for you to be that someone for me. Together, we can share about the swaps we’re making, what we’ve tried, and the products we’re using and loving.

Today, let’s talk about toothpaste. I’ve included store-bought options that can easily be found in stores, a couple of options that require online ordering, and then my new and improved homemade toothpaste. Keep in mind that the Amazon price for some of these options is really high compared to the brand’s website and physical stores. All of the options receive the “seal of approval” from both the EWG website and the Think Dirty App. If you’d like to learn more about ingredients to avoid and how to read an ingredient list, visit this post.

Buy Now


In this guide, you’ll learn how to…

  • be an informed consumer and read ingredient lists
  • make your own body products using simple ingredients (i.e.cocoa powder, baking soda, oats, yogurt, honey)
  • determine what to buy versus make

More info



I personally rotate between store-bought and homemade toothpaste. After sharing my favorite options, I want hear from you. Do you have a favorite non-toxic toothpaste brand, or maybe a favorite homemade recipe?

Switching to Natural Products

Toothpaste

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

Homemade Minty Toothpaste

First, a homemade option. I reformulated my homemade toothpaste recently. I love the fresh, minty flavor and it cleans my teeth so well. It’s really easy to make as it only calls for a few basic ingredients: clay, coconut oil, salt, and essential oil. If you’re up for a homemade toothpaste, this is what I make and love.

Primal Pit Paste Toothpowder (primalpitpaste.com)

Okay, this one takes some getting used to. It isn’t my favorite toothpaste option, but it is made with really clean ingredients. This is a clay-based toothpaste, however, it’s not actually a paste. This is a powder that you have to moisten with water before brushing your teeth. It’s not everyone’s toothpaste, but some folks really love the powder option.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

Dr. Bronner’s Toothpaste (drbronner.com, health food stores, Whole Foods, Amazon) 

Dr. Bronner’s is a popular name in the natural-minded world due to their castile soap. They are also the makers of my favorite cleaning product, Sal Suds. They also make other products, including hand sanitizer, lotion, and toothpaste. I like the cinnamon flavor the best. This option is available in many stores, including most health food stores and Whole Foods.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!=

Earthpaste (Amazon, health food stores, Whole Foods)

Earthpaste was the first natural, store-bought toothpaste I ever tried. Just a few years ago, it was the only more natural store-bought toothpaste option. Earthpaste is made by the Redmond brand (famous for bentonite clay and salt), so this is a clay-based toothpaste. It does come in a tube versus a jar, and it’s easy to squeeze on a toothbrush. Earthpaste makes adult flavors and kid flavors. Earthpaste remains my go-to brand for myself and the kids. It’s available at most health food stores and Whole Foods.

David’s Natural Toothpaste (davids-usa.com, Amazon)

This is a bit more expensive than the other brands on this list, but the tube lasts forever. This toothpaste does contain carrageenan, which isn’t something that concerns me in this form or application. This paste reminds me of a natural Crest.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

Uncle Harry’s Toothpaste (Amazon)

This toothpaste reminds of a homemade toothpaste since it comes in a jar versus a tube and it’s made with clay. The flavor isn’t my favorite, but I love how it cleans my teeth. And the ingredients are simple and recognizable. Uncle Harry’s isn’t a common toothpaste sold in stores, so you’ll need to order this one online. If you’re okay with a jar versus a tube, and you want a close-to-homemade toothpaste without actually mixing any ingredients, this is a great paste for you. The brand also makes a kid version.

Jack N’ Jill (Amazon) 

This is my kids’ favorite toothpaste. I believe the toothpaste is an Australian brand. The ingredients are clean, and the strawberry flavor is a favorite with my little people. The tube is easy for the kids to use, too.

Make the switch to natural toothpaste. The best natural toothpaste options, from homemade to store-bought!

Tom’s of Maine (Amazon, Target, health food stores, Whole Foods)

Finally, a brand that many people will recognize, Tom’s of Maine. Tom’s of Maine is owned by Colgate-Palmolive, a company that’s not exactly known for being a natural company. With that said, Tom’s of Maine is easy to find in almost every store, not just health food stores. Many of the toothpaste options rank very well on both the EWG website (Skin Deep) and the Think Dirty App. My favorite is Propolis and Myrrh.

Tom’s of Maine also makes a couple of clean mouthwash options: Wicked Fresh Cool Mountain Mint and Cleansing Mouthwash, along with floss (Naturally Waxed Anti-Plaque Flat Floss). Tom’s of Maine also makes children’s toothpaste.

More from Kristin Marr

Tuscan Kale Caesar Pasta Salad

This post may contain affiliate links. Affiliate links come at no extra...
Read More

19 Comments

  • Earthpaste used to my favorite. I love most everything from Redmond! My husband never liked it though the kids did. The Wintergreen was my favorite since it isn’t such a strong mint, and the kids used lemon. Now we all switched to Young Living and love them.

  • We also love YL toothpaste. There are 2 kinds for adults and a kids flavor. My kids hate the kids flavor. :). Yes, you can order it online.

  • I’ve yet to try any clay for tooth brushing. I did stop using commercial toothpaste a little over a year ago. I now use equal parts pink Himalayan sea salt and baking soda with a teeny amount of charcoal and one drop of peppermint essential oil. I use this combo daily and truly enjoy how it cleans. I had a super sensitive tooth on one side and my dentist kept having me test various pastes for it to no avail. Then I switched to this recipe and the pain became nearly nonexistent.

  • My husband and I love the Earthpaste for a long time but we just changed to Virginic Activated Bamboo Charcoal Toothpaste Minty Way (https://virginic.com/collections/toothpastes/products/activated-bamboo-charcoal-toothpaste-minty-way) and we are lovinggg it! I have been researching about activated charcoal and read lots of benefits using it especially for teeth whitening, so I’m so happy that I found this one because it’s ready to use, it’s all natural, and feels freshly amazing.

      • You’re welcome! I also want to say thank you because I enjoy reading your blog. Please do! It’s very nice toothpaste 🙂

    • Virginic Activated Bamboo Charcoal Toothpaste does have coconut oil in it, so especially for those in cold climates be sure not to let it go down your sink drain because when it reaches the slow part of the system it will harden & clog your pipes causing expensive plumbing fix. Even small amounts used daily or more often will build up & slowly clog pipes. And cold liquids going down the drain at the same time as this toothpaste can still cause this to harden, so even warm climate locations should heed this caution. It sounds like a really good toothpaste but just use this caution.

  • Just curious about your homemade toothpaste with coconut oil in it. The picture above it shows you or someone brushing with it over a sink. Do you spit it in the sink or in a container so it don’ts go down the drain? Have heard that coconut oil hardens in sink drainage pipes & shouldn’t be spit in the sink, unless you like big bills to replace clogged pipes. Your little blurb about your homemade toothpaste doesn’t say anything about this to let people know of this precaution. Thanks.

    • Hey Penny, I personally haven’t ever had issues and I’ve used coconut oil based toothpastes and other oil based products (for other purposes) throughout the years. It’s also a very small amount being used. That said, we live in Florida and our pipes don’t get cold–so maybe an issue might occur that way (since coconut oil will change to a solid state when cold). If it’s a concern, I would definitely spit it out over a trash can, just to be careful. I can only speak from my own experience.

  • Thank you for your reply. Yes, living in Florida would make you safe from this concern. In that it is possible in cold climates & you do have readers who live in cold climates, would you mind adding a comment in the information about your product addressed to those who live in cold climates? Dr. Eric Zelinski who is an E.O. educator & uses coconut oil with that (though he recommends fractionated coconut oil that people may not use because of cost) stated in his training that he knows someone who had to spend a lot of money to replace pipes outside the house because of coconut oil accumulation. Thank you again.

  • A little late to the game on this post, but do any of these options contain fluoride? I want a clean toothpaste, but I really need fluoride. I have incredibly cavity-prone teeth. I currently use the Natural Dentist which I think has good ingredients…. Have you researched the Natural Dentist toothpaste? Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *